Hey Jersey City! You’ve heard our new slogan “Make It Yours”, but I bet you haven’t heard the other slogans that were considered …

01. Jersey City: Medium Pimping.
02. Bada Bing Bada Boomtown.
03. As Good As It Gets Without WholeFoods!
04. Our Mayor Probably Isn’t Going to Jail This Time!!
06. Make It Yours Toll Brothers.
07. The 666th Borough.
08. Any Trendier You’d Vomit in Your Mouth a Little.
09. Good Jails, Bad Schools.
10. Home of the US Political Corruption Wall of Shame (City Hall, main chamber, back wall)
11. I Got Mines!
12. I Can’t Believe It’s Not a Crackhouse Anymore!
13. I Can’t Believe It’s Not a Whorehouse Anymore!
14. I Can’t Believe It’s Not a Crackwhore’s House Anymore!
15. We Have Two of the Most Amazing Theaters You’ll Never Set Foot In.
16. We Have A World-Class Science Museum! [really? have the intern fact-check this one]
17. Amazon.com Was Supposed to Build a Warehouse Here But They Were Too Afraid it Would Get Turned Into Condos in a Year.
18. You’ve Ridden The G Train on a Weekend, Right? You’ll Do Fine …
19. You’ll LOL All The Way To Maplewood!
20: On Track To Become The Largest City In New Jersey. [wait, convene a focus group to verify people view this as a positive and not a Dante stage of hell]

#MakeItYours ain’t so bad then, right?